Freshful, the first 100% online hypermarket in Romania, chooses ORTEC E-Grocery Delivery

The announcement is a confirmation of ORTEC's presence in Central and Eastern Europe and strengthens its position as a provider of optimization solutions in the e-commerce space.

[December 6, 2022] Bucharest, Romania: Today, ORTEC announced that it has signed an agreement with Freshful by eMAG to optimize home delivery operations in Romania. ORTEC is excited to partner with Freshful to provide a state-of-the-art solution that will help the company deliver customer orders in the most cost-effective way possible. ORTEC was selected by Freshful due to its recognized expertise in the retail industry and mathematical optimization.

"We are pleased to start this partnership with the Freshful team and to contribute to the success of this e-Grocery project on the Romanian market. Our intervention will have a direct contribution to the improvement of the company's logistics process, through optimized route planning, optimization of delivery time and data analysis. By the end of the year, Freshful will become more scalable, make better resource allocation decisions and provide more visibility to customers in the delivery process," says Szabolcs Balázs, Managing Director - ORTEC Central Europe and East.

"As the first 100% online hypermarket on the Romanian market, we aim for operational excellence. 55,000 customers, and many more to come, rely on Freshful to deliver their weekly, timely and always fresh shopping cart. Development and optimization continuing our delivery systems will allow us to meet increased demands from existing customers, serve new customers and build an excellent full service experience.We are a digital company at our core and working with ORTEC experts in data analysis and optimization, who understand the e-Grocery market and customer expectations, will help us achieve financial efficiency, balance resources and grow our business," says Cosmin Zafiu, Operations Director at Freshful.

Optimizing e-Grocery

The e-Grocery market is particularly challenging. All players focus their efforts on delivering orders within a tight time frame with superior accuracy and excellent customer experience. Freshful was looking for a partner to help them optimize their planning and execution on last-mile deliveries. They were also looking for a mobile app for delivery people with pay-on-delivery functionality. Freshful chose ORTEC following a proof-of-concept that demonstrated the existence of a tangible savings potential. Other ORTEC customers in the e-Grocery space have been able to save between 10-15% by using ORTEC optimization solutions.

A value-based approach

ORTEC E-Grocery Delivery will be integrated into Freshful's IT and process ecosystem. The main objective of the project is to create value and impact. Companies will focus on data-driven improvements and visibility and constantly monitor results. A smaller carbon footprint is among the many expected benefits.

ORTEC E-Grocery Delivery benefits and features include:

• Optimized operations with efficient routes on last-mile deliveries by applying the best mathematical optimization algorithms available.
• Accurate and excellent last-mile delivery service with improved real-time visibility into execution.
• Smart e-Grocery delivery with time slot booking optimization.

ORTEC E-Grocery Delivery will be launched just before the holiday season, helping Freshful increase customer satisfaction during peak demand times. For more information on ORTEC E-Grocery Delivery, visit https://ortec.com/en/solutions/home-delivery. 

Leaders in optimization for the Retail industry

ORTEC has decades of experience in data analysis and optimization. Over the years, ORTEC has helped companies in all industries with state-of-the-art analytical tools and consulting services.

ORTEC products have contributed to the satisfaction of over 550,000 employees across the company's customer base.
ORTEC optimization solutions have helped reduce the carbon footprint of 380 customers by 640 kilotons.
The combined value of improving the financial performance of ORTEC's customers amounts to almost 800 million euros.

About ORTEC

ORTEC is the world's leading provider of mathematical optimization and advanced analysis software, with approximately 1,000 employees and offices in 13 countries worldwide. Our goal is to make applied mathematics available in a transparent, secure and sustainable way. We distinguish ourselves by creating efficient and functional models of the world we live in and where our solutions are meant to work. Since our inception, we have optimized business processes at over 1,200 leading companies. 

About Freshful

Freshful is a Romanian company founded in 2021, which offers a variety of over 20,000 food products and consumer goods from local partners and producers. Freshful supports everyone who wants to save time by providing same-day or scheduled delivery of a complete weekly shopping basket containing a diversity of products - from fruit, vegetables, meat, fish, fresh bread, dairy, produce and frozen drinks to household items. Customers can access a mix of local, international, ECO and BIO products for a balanced diet and healthy lifestyle. Orders are delivered in temperature-controlled cars from our own cold storage directly to the customer's door, 7 days a week, between 8:00 AM and 11:00 PM.

The service is available on www.freshful.ro, in the iOS and Android application, currently covering Bucharest and most of Ilfov.